Marketing

ActiveEdge offers a per-project, per-service or ongoing consultative type of working relationship with our clients to address their specific marketing needs. From high-tech start up to mature manufacturers, our marketing services benefit a variety of business types and sizes. Our client list includes high profile international companies as well as locally operated firms with regional and/or national presence.

Strategic & Tactical Marketing
Our strategic and tactical marketing expertise is a valuable asset to our clients who use our services to supplement their in-house resources. At times we work with clients on independent projects while other times we help define the goals and objectives of the company's entire marketing effort.

Strategic planning helps define metrics used to determine success and ROI. It establishes baseline data that can be used as benchmarks moving forward and helps focus attention to the overall goals and objectives. It reviews competitors in the market and determines the company's strengths, weakness, opportunities and threats (SWOT). It also outlines specific initiatives that work toward achieving those goals and objectives.

Tactical marketing outlines the detailed schedule on a calendar that lists the initiatives along with associated budgets of each effort. It organizes and facilitates the execution of each initiative as well as providing an easy means to track and analyze results.

Messaging & Copywriting
Telling a company's story is a craft. The art of messaging and copywriting can make a significant difference in how a company is able to articulate their messages while conveying the company's personality through words.

Establishing higher level messaging is as important as visual design in presenting a company to the marketplace. It considers taglines and key messages, as well as the overall tone and positioning in the market. Clear and consistent messaging helps express the essence of the company, in a way that can be easily understood by an audience.

Copywriting brings the spoken word to the page in a way that is engaging, descriptive, informative, and easy to understand. It clarifies thoughts, accentuates key messages, and presents ideas in a style that is consistent with the company's desired perception in the market.

Creative
Graphic design communicates messages visually. Good visual design does that in a way that is memorable.

Starting with a creative imagination, our team employs unique perspectives and novel approaches as the basis for design. We use color, typography, layout and images in ways that are appropriate to the client and its audience. We generate a unique "visual voice" to online and offline pieces that make them stand out from the crowd.

In some instances we work within existing corporate brand guidelines to extend the brand across print collateral, tradeshows, web, and interactive pieces. Other times we develop new brand identities altogether and create guidelines to help clients maintain their new identity through the consistent use of the mark.

Consulting
ActiveEdge clients benefit from the years of experience of our team. Our consulting services are structured to allow clients to use ActiveEdge as a resource for higher level planning while still relying on us to expertly implement all their initiatives. And because we have experience in both traditional and online methodologies, all our marketing communications blend together to successfully extend a company's brand across multiple media platforms that work toward achieving the overall goals and objectives.